UTA’s antiquated systems and 15-year-old code couldn’t handle the increasing requests for data and insight across the university – costing it time and money. Previously, through its institutional research office, it fulfilled basic reporting requirements, but more advanced analytics capability could only be found in pockets scattered across various departments. With more than 60,000 students, UTA is a Research I university in the University of Texas system. Many do, including the University of Texas at Arlington (UTA). So why shouldn’t universities apply enterprise- level analytics to streamline operations and improve the customer experience, as in the corporate world? For starters, both must find ways to differentiate their services to win and retain business. Universities resemble their corporate counterparts in many ways. From enrollment to graduation, the University of Texas at Arlington uses SAS Analytics for Education on Amazon Web Services to aid in analysis supporting student success and campus strategic decision making
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